Music is the language of the heart and rejuvenates the soul and lifts the spirit. Music is as old as humanity. Although the music may be sung or written in a different language, listeners respond to the beat and move their bodies in response.
Customized ukulele can enhance music performance, therefore, luring your clients to linger more on your premises or website. The expertise of a customized ukulele can make or break the customer experience.
And since customer experience is the king in pricing and product success, many marketers are using it to enhance the client’s mood and behavior.
Does music matter?
Imagine an evening date without music. You would want to leave for home once you are done with the last spoon. On the other hand, soft background music oozing from the walls and counters creates a fantastic ambiance. Appropriate choice of music enchants conversations and keeps the vibes going.
Music can entice your clients to stay longer in your business premises, increasing their chances of interacting with your brand. The length of stay can encourage clients to make more purchases and add-on-carts business. It is a definite answer for repeat business.
How does music impact customer experience?
Music is emotional. And since your clients are people with emotions, you can use it to appeal to their feelings and moods. Many customers are not rational. On the other hand, clients will react to a negative element that can influence thousands more to reject your brand. Therefore, it is critical to determine your customers’ moods and feelings to work for your brand.
Tips For choice of music
- Evaluate the lyrics
The predominant theme in any song determines clients’ responses. Examine your business and give it a personality. For instance, a bar is a place for making merry and relaxing. Therefore, one would choose danceable tunes and lyrics that resonate with daily life issues. On the other hand, if you want music in a gift shop, the lyrics should be charming and welcoming.
The choice of music should match the personality of your brand. The lyrics of a piece of music tell a story, so be keen to choose a thematic lyric. For instance, you can select a theme that matches brand synonyms. Consequently, music will significantly impact your client’s response to your brand.
- Mind your playlist
Who is your brand’s target audience? Your target clients are the determining factor in the kind of music you should add to your playlist. Target clients have a persona and tend to have similar perceptions and reactions. It may be challenging to determine an individual’s preference. Nonetheless, you can make intelligent predictions of their preferred kind. Studying your audience behavior as they enter your space is imperative. Check if any are snapping, tapping their feet, or singing along. Later, conclude the type of music the majority prefer.
Overhead music tone and quality matter to the audience. Ensure that the music drives the desired behavior change.
Remember to consider your employees’ when determining your playlist. You can ask their opinion to help balance the needs of all your audience. They can also help with suggestions and feedback they get from the customers. Avoid clumsy music because it can impact your employees’ interaction with customers.
- Tempo and key matters
Upbeat melody has a high level of arousal than the slow cool counterpart. Fast playing music can encourage clients to move out of your store quickly. On the other hand, sentimental tunes can make customers stay longer in the store.
As earlier said, music is emotional, and so are the clients. Emotions inform behavior, and relaxing tunes can soothe the audience to linger in your premises because it is pleasurable.
What pace do you want your clients to have in different store sections? Do you want them to linger longer at the promotion desks and move faster along the pathways? Choose melodious tunes pitched at the appropriate tone to promote the desired feedback. Alternatively, you can mix the music tempos to motivate your customers to chill out.
- Match your merchandise with a music genre
Music never grows old and can appeal to the dearest of hearts. The young and restless, ever-busy adults and the gracefully-aging lot can understand music. It is imperative to examine your products and brand and find suitable tunes.
If your niche is fashion for young people, choose danceable tunes that incite youths to find matching outfits. Popular tunes that top the chart shows often have matching branded fashion outfits. On the other hand, if selling sports merchandise such as jerseys, sneakers, and skateboards, the hip-hop genre would be more becoming than any other type.
Matching music genres and merchandise is typically true during the Christmas holidays. All stores that play jingle bells and related tunes naturally motivate customers to buy Christmas-related items.
- Pitch the music right
Pitch and volume are two critical factors when playing music. How loud or soft do you want the music to play? When you pitch the music too high, you may irritate and annoy your customers out of the store.
If the music is uncomfortably loud, your customers will take the shortest time they can in the shop. Consequently, you reduce the amount of time your target audience spends in your space. On the other hand, soothing music lures customers to stay for a long and memorable shopping experience.
- Music and festivals
Take advantage of festivals and concerts in your locality and play thematic songs. When you play the music that has brought the people in town, you will get new leads. Matching music and the crowd mood of the season helps your customers connect and engage with your brand meaningfully.
Musical take away
Music is a language understood by all people. Therefore, use it to encourage your clients to stay long in your store, purchase items, and encourage them to come back. And while at it, choose the appropriate music genre, pitch, volume, and tempo. Combining all the tips discussed above can help you realize better business and profit.